American Healthcare Summit: Track 35: Healthcare Marketing
Welcome to the 13th American Healthcare & Hospital Management Summit which will take place on November 15-18, 2023 in Los Angeles, USA. We hope the American Healthcare Summit unites diverse researches and case studies from all over the world, in parallel sessions while offering many networking and publishing opportunities. Discover the latest trends and challenges in the field at this leading healthcare conference.
Healthcare marketing is a process of strategic communications and outreach intended to
draw in consumers, assist them in their healthcare journeys, and maintain their interest in the healthcare system.
What do you mean by marketing for healthcare?
In order to protect and advance the health of various populations, health marketing
integrates traditional marketing theories and principles with evidence-based tactics.
What function does healthcare marketing serve?
Your ability to connect with more patients and develop those connections into lifelong,
devoted clients is made possible by healthcare marketing. Successful patient engagement results from effective
healthcare marketing, which in turn produces a thriving practise.
To enhance healthcare services, the 5Ps (Product, Place, Process, Price, and Promotion) strategies are used.
The 5th P (Process) should be added as the foundation of any healthcare marketing strategy if you want to establish
or improve any healthcare services, according to the healthcare marketing study.
What kinds of marketing are there in healthcare?
Services for digital marketing. SEO. Paid Lookup. Societal media CTV and programmatic display.
Marketers of content. Reputation control. Designing a website. Planning and strategy for marketing.
Services for the arts. Traditional media and advertising. HCPS & Doctor Marketing. Staff Education.
Analytics & Reporting.
Evangelistic outreach, worship, servanthood, and stewardship are among the ten characteristics of a
healthy disciple that Macchia examines in his book becoming a Healthy Disciple. The ten traits of a healthy
church described in his earlier book, Becoming a Healthy Church, are applied to individual Christians.
Healthcare Marketing Sub Topics:
- Healthcare product and service prices.
- Market power.
- Health insurance coverage.
- Demographics and patient characteristics.
- Growth Strategy.
- Digital Due Diligence.
- PPC Management.
- Facebook Ads.
- Programmatic Display.
- Reputation Management.
- Data Analytics.
- Establish an active online presence.
- Start a blog.
- Ask for referrals and reviews.
- Attract more patients to your practice by nurturing strong relationships your current patients.
- Upgrade to modern technology.
- Build an Amazing Website.
- Claim your Local Listing.
- Start and Maintain a Blog.
- Send a Newsletter to your Patients.
- Send Surprise Care Packages.
- Invest in Paid Search Campaigns.
- Use Social Media to Engage with your Patients.
- Make the most of Patient Reviews.